Based on a deep understanding of the buying brain, our team can help ensure you’ve identified your ideal buyer, define your buyers’ objectives and challenges, and create visual storytelling techniques to better inform and enable communication between your marketing and sales teams.
By connecting the science of trust to the buying brain, we will help your sales team create insights that challenge the buyers’ status quo, create contrast through quantification, and clearly articulate value through differentiation.
Focused on the science of influence, we will enable your leaders to create coaching stories that inspire change, develop a framework for creating buy-in, and develop visual storytelling techniques to create commitment to change.
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